DAL-TILE Participates in the Surfaces event in Las Vegas every year. In addition to creating print advertising for the show, I also was tasked with creating iPad presentations for our sales teams at the booth.
Problem Solved:
Dal-tile needed a look that would represent the “Family of Brands” that exists within the company and show their strength as a group. We established this look with the transparent banners and lots of collaged imagery.
My Contribution:
For this project I was lead designer, I participated in all of the brainstorms and weekly status updates. Through the process I acted as liaison between the design team and the marketing teams and ensured that we met the deadlines!
One highlight of this show was the start of our iPad presentations. As you can see below, I lead the team to create 28 iPad presentations to help show off each of our new products for the show! The digital presentation would interact with guests to allow them to see the information sheet, images and a promotional video of the product! These iPads were mounted next to the product and guests could view the information at their leisure.
